#Metoo,Toxic Masculinity: Gillette Ad is Inspirational NOT Controversial

 

Gillette’s “We Believe” ad is inspirational not controversial. Gillette is the men’s and women’s safety razors brand responsible for the controversial ad trending across social media. To be clear, the ad responds to the #MeToo movement, sexual harassment and toxic masculinity. Further, the ad is a direct response to society’s changing preferences. Specifically, the ad reinforces the notion that brands must take a stance on broad reaching social issues to assure market relevance. * The ad runs under two minutes long.

Shaving supply giant Gillette creates controversy with #BestManCanBe Advert.

  • Gillette’s ad features recent news clips about the women’s rights movement and bullying.
  • The ad depicts scenes of men bullying each other and catcalling women, etc.
  • “Brand Activism” is a term that comes to mind…
  • Gillette’s “We Believe” ad is inspirational not controversial. 
Gillette ad proves controversial
James Woods believes Gillette’s #TheBestMenCanBe ad is anti-male.

#Metoo and Gillette’s ‘Toxic Masculinity’ Ad

The Gillette ad, and the backlash to it, illustrate the peculiarity of this time in American history. First, Gillette isn’t trying to promote a more gender-equal society as much as it is trying to sell something. This ad wasn’t made out of the goodness of the company’s heart; it was made because the company of course knew it would merit significant media coverage and boost sales — Jill Filipovic, CNN

If you’re on social media, you — more than likely — know about Gillette’s recent “We Believe” ad. Further, if you use social media, you are aware of the backlash to Gillette’s commercial. Why is the ad so controversial? Certainly, the answer is really very simple:

  • The Gillette ad is controversial because it promotes equality.

The Gillette ad is controversial because it promotes equality. Furthermore, people who watch the ad and analyze it in its relevant context understand this. Moreover, and to a point made by Jill Filipovic, Gillette’s ad characterizes the peculiarity of this time in American history, meaning:

  • brands know the days of hiding from social issues are far gone; brands looking to expand or support market relevance know social cause marketing is important.  In fact …

Gillette, #Metoo and Brand Activism

While the Gillette ad is hardly a way to move gender equality forward, it is a marker of that movement. Companies don’t advertise on concepts they think will tank their brands. That’s why so many ads have been so sexist for so long: There was very little cost to misogyny in the service of capitalism. But thanks to significant feminist progress in recent years, that calculus is shifting (Jill Filipovic, CNN). In other words …

  • The Gillette Ad is Inspirational NOT Controversial
Thanks to the #Metoo movement, the extent and scope of work place misogyny is undeniable.

To be sure, progress towards gender equality stokes fear and resentment among (some) beneficiaries of gender inequality, such as:

Piers Morgan says Gillette ad fuels the global assault on masculinity

What is Toxic Masculinity?

Toxic masculinity refers to the socially-constructed attitudes that describe the masculine gender role. 

Resources

Here are more resources for readers who want to learn more about Toxic Masculinity:

 

(1) [Read Article: What We Mean When We Say, “Toxic Masculinity”]

(2) [Read Article: Nontoxic Masculinity — The Good Men Project]

(3) [Read: APA Guidelines for the Psychological Practice with Boys and Men Guidelines for Psychological Practice for Boys and Men]

(4) [Read Article: Southern Baptist Leader Rejects “Toxic Masculinity” Guidelines as Anti-Christian]

Perspectives

Perspective 1

 

 

Perspective 2

 

Perspective 3

 

Let’s Talk About It

Gillette’s “We Believe” ad is inspirational not controversial. First of all, the ad responds to the #MeToo movement, sexual harassment and toxic masculinity. Additionally, the ad is a direct response to society’s changing preferences. Specifically, the ad reinforces the notion that brands must take a stance on broad reaching social issues to assure market relevance.

 

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Government Shutdown: Trump Didn’t Get $5 billion For Mexico Border Wall, Veterans, Women and Working Class Suffer

Trump refuses to sign legislation unless the bill includes $5billion for border wall.

A partial government shutdown began on December 22 because President Donald Trump didn’t get $5 billion for the Mexico border wall (from Congress). Meanwhile, millions of Americans suffer. Veterans, women and the working class are hurt most by Trump’s recent actions.

Government Shutdown Updates

A government shutdown occurs when an appropriations bill fails to become law. Appropriations fund the federal government’s operations and services.

Veterans, Women, and Working Class Suffer

Veterans, women and the working class suffer most from the government shutdown. See for yourself…


Resources

CSPAN.org is a fact-based news source for people who want up-to-date information about the federal government shutdown (and the actions taken by government in general).

Senate Session

The U.S. Senate met for session on the sixth day of the December 2018 government shutdown. Telephone lines were open for viewer calls at 3:30pm ET, and the Senate convened at 4:00pm ET.

[ Watch US Senate Session on C-SPAN]

House Session

The U.S. House of Representatives met for session on day six of the December 2018 government shutdown. The House convened at 4:00pm ET.

[Watch US House Session on C-SPAN]

Needless to say, this is an odd way to “Make America Great Again”.

About the Author

Olivia P. Walker is a ruthlessly candid public affairs strategist and writer. Prior to these roles, Olivia served as governance consultant for the International Society for Pharmaceutical Engineering (ISPE). Before that, Olivia worked as government affairs and public policy analyst for WellCare Health Plans, a Fortune 500 health insurer; she served as community policy and management analyst for the City of Clearwater prior to WellCare.

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Olivia P. Walker

Olivia P. Walker is a member of the American Society for Public Administration (ASPA) and the ASPA Section on Public Law and Administration. Further, Olivia holds a master’s degree in public administration from the University of South Florida School of Public Affairs. She also holds a Graduate Certificate in Globalization Studies. The certificate is a specialized graduate-level credential reflecting knowledge of the most up-to-date research on globalization. Finally, Olivia was duly initiated into Pi Alpha Alpha, the Global Honor Society for Public Affairs and Administration in November 2016.

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WellCare Health Plans Paid For My Silence: Legal Doc Included

 

Yesterday I broke my silence. WellCare Health Plans paid for my silence after violating state and federal employment laws. The agency also falsified official company documents. I broke my silence because I stand with and for all people affected by discrimination in professional settings. I stand with and for racial minorities, women of all races, members of the LGBTQ community, religious minorities, the disabled, and all people regardless of race who are over the age of 40 and denied their right to realize the American Dream.

Low Hanging Fruit

I stand with and for the white Republicans — the low hanging fruit — who are casualties in WellCare’s sordid attempt to CYA subsequent to my taking a stand. To be clear, I am black and white equally. Moreover, not all Republicans are racists.

WellCare Health Plans: Compromised Integrity

I posted the following video on LinkedIn yesterday.

I am bi-racial; my mother’s side is Dutch and French, my father’s side is African-American. My bi-racial identity subjected me to inhumane and illegal treatment at WellCare. Fortunately (and unfortunately), I have documentation that explicitly enumerates the ways in which my association with a protected class gave impetus to illegal treatment.

 

Employee further acknowledges and agrees that a breach by her of any of the provisions of Sections 5, 6, 7, or 8 of this Agreement will cause immediate and irreparable injury to CHMI, for which injury there is no adequate remedy at law.

Paying For Silence

To be clear, I am not responsible for causing  “immediate and irreparable injury to WellCare by breaching Sections 5, 6, 7, or 8 of this Agreement.”

Accountability

WellCare… You did this. For example, before I started graduate school,  I managed the case management part of a DOL-funded STEM initiative for at-risk youth. The program operated out of a Hillsborough County (Florida) public school. On many occasions, program participants expressed anger when teachers suspended them from school.

In such instances I would remind program participants they got suspended because of their actions. The same concept is applicable to WellCare. Before the agency found out about my association with a protected class, which is when the falsification of company documents (and other illegal acts) began, I:

(1) won awards from senior and executive leadership;

(2) took part in an agency (invite only) program designated for high performers;

(3) created the first tool in the Public Policy and Government Affairs Departments’ history to quantify the state policy team’s outputs;

(4) received many accolades for my collaborative skills;

(5) played crucial roles/lead mission critical projects;

(6) received many accolades for my volunteer work for the agency; and

(7) received  many attestations — from managers to senior leaders — speaking to the quality and value added of my work.

The greatest homage we can pay to truth is to use it. – Ralph Waldo Emerson

I have documentation to substantiate these claims. I have provided a copy of the incriminating severance agreement and other documents below.

The Severance Agreement & Burden on Tax Payers

WellCare is a Fortune 500 government-sponsored health insurer. Meaning, the agency generates its revenue from government contracts. Furthermore, my attorney let me know:

  • He has a long history with WellCare (more on this to come).
  • The agency employs staff for the sole purpose of monitoring the social media accounts of discrimination victims.
  • WellCare pays employees for their silence in bi-weekly installments to make sure victims do not show their abuse on social media. If victims do, they are no longer entitled to the payments as enumerated in the contract.
WellCare pays discrimination victims in installments to prevent victims from revealing abuses online
WellCare Health Plans Pays For Silence: This is what a hush money contract looks like. My name is Olivia. P. Walker and I will not be silenced.
WellCare Health Plans Pays For Silence: This is what a hush money contract looks like.

 

 

 

Lets Talk About It

  1. As a government-sponsored health care provider,  do American tax-payers fund the millions of dollars WellCare spends to silence their victims? If so
  2. Perhaps America’s lawmakers need to revise and/or introduce legislation to mitigate such unacceptable practices? Moreover, let’s not forget about regulation(s) or the lack thereof that enable these practices to continue.

While I enjoyed traveling for six-months — which I was able to do because of the hush money payments — I don’t think it is fair that hard-working Americans paid for my travels. Finally, if this is the case, I find it appalling that hard-working Americans have to pick up the tab for the illegal acts of Fortune 500 companies.

What Gets Measured Gets Managed

I share this agreement with the goal of empowering others to do the same. By sharing this information we can glean valuable insights about gender pay disparities. Further, by sharing these legal agreements we can quantify the extent and scope of other discriminatory practices.  Without this data, allegations of discrimination are anecdotal (which is the point).

If you believe you are a victim of ageism, ableism, sexism, sexual harassment, racism, discrimination based on your membership in the LGBTQ community or as a religious minority, feel free to Get in Touch. I am more than happy to offer resources and guidance as proper. Unfortunately, I am effective in this area.

Message To WellCare Health Plans

In the event you attempt to take legal action, remember:

1. The agreement is invalid and unenforceable (e.g., fraud, etc.).

2. I have hundreds of documents proving you falsified official company documents after learning I am bi-racial (and not 100 percent White). But you know that.

3. I  sent the documents via email to the proper persons/entities to assure the documents are subject to state public records laws and federal FOIA policy. Meaning, WellCare can attempt to silence me but cannot prevent the truth from getting out. 

4. Most notable, WellCare’s history of fraud, lack of integrity and ethics, and  patterns and practices of discrimination is well documented.

  • For readers unfamiliar with WellCare Health Plans, do a Google search. Enter the following terms: WellCare SEC violations, WellCare racism, WellCare discrimination, and WellCare fraud.

5. Finally, I’d rather die in poverty, be murdered for exposing the truth, or rot in jail for exposing WellCare’s egregious law violations than remain silent.  Millions of Americans are illegally denied access to fair, safe and equal employment opportunities.

 


About Olivia P. Walker

O.W.B Public Affairs Digest Home Image Meet Olivia P. Walker

Olivia P. Walker is a public affairs strategist, writer and launched O.W.B Public Affairs. Prior to these roles, Olivia served as governance consultant for the International Society for Pharmaceutical Engineering. Before that, she served as government affairs and public policy analyst for WellCare Health Plans, a Fortune 500 health insurer. Olivia is a graduate of the University of South Florida School of Public Affairs. She graduated from the Master of Public Administration (MPA) program in 2015 with a 3.92 GPA.

 

Olivia was duly initiated into Pi Alpha Alpha, the Global Honor Society for Public Affairs and Administration in November 2016. She also holds a Graduate Certificate in Globalization Studies. The certificate is a specialized graduate-level credential reflecting knowledge of the most up-to-date research on globalization. Olivia is a member of the American Society for Public Administration and a member of the ASPA Section on Public Law and Administration.
 
 

 
“Top-notch Public Affairs Strategist and branding expert, Olivia is as fearless and outspoken as they come.”

 

“Olivia is full of infinite wisdom, boldness I admire.”